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TMI BlogAdvertisement through Flex Boards and Plastic Billboards in India – Legal Framework & Regulatory RequirementsX X X X Extracts X X X X X X X X Extracts X X X X ..... Advertisement through Flex Boards and Plastic Billboards in India – Legal Framework & Regulatory Requirements X X X X Extracts X X X X X X X X Extracts X X X X ..... ough flex boards and plastic billboards in India, including the need for consents, NOCs, and permissions, along with applicable laws: 1. Overview Advertisements using flex boards or plastic billboards in India are regulated from multiple angles: * Urban development and municipal control over public spaces * Environmental laws (especially related to plastic waste) * Advertising laws and con ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... sumer protection * Permissions and consents from local or statutory bodies ⚖️ Applicable Laws & Regulatory Framework A. Municipal Laws (Primary Regulation for Location & Structure) Key Points: * Urban Local Bodies (ULBs), typically the Municipal Corporation or Municipality, regulate: * Erection of billboards * Permission/NOC for location, size, duration * Taxes/fees on ad ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... vertisements Relevant Acts: * Municipal Corporation Acts of respective states (e.g., Delhi Municipal Corporation Act, 1957; Mumbai Municipal Corporation Act) * Outdoor Advertising Policies (City-specific) * Building Bye-Laws and Zoning Regulations Permissions Required: * License/Permit from local municipality * Structural Safety Clearance (for large hoardings) * No Objection Certific ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... ate (NOC) from: * Urban planning or road authorities * Fire department (for indoor or high-rise boards) B. Environmental Laws (Focus on Plastic Content) 1. Plastic Waste Management Rules, 2016 (Amended 2021, 2022) - MoEFCC * Ban on specific SUP items includes: "Plastic banners/flex of less than 100 microns thickness" - now prohibited * Extended Producer Responsibility (EPR) for: * Pr ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... inters, brand owners, and advertisers using plastic flex * Must ensure proper disposal, recycling, and reporting 2. Environment (Protection) Act, 1986 * MoEFCC/CPCB/SPCB can take action against environmental violations (e.g., unregulated use of polluting plastic banners) * Can issue directions for closure or regulation C. Advertising Standards Council of India (ASCI) Guidelines * Self-re ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... gulatory body for advertising * Doesn't regulate placement or structure, but governs content (truthful, non-misleading, not offensive) D. Other Relevant Permissions/Authorities Permission Authority Purpose Structural Safety Clearance Municipal Engineering Dept. For large/roof-top hoardings NOC from Road/Transport Dept State PWD / NHAI If hoardings are along roads/highways Environmenta ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... l Clearance SPCB / MoEFCC (if major scale) For large-scale advertising causing pollution Electricity Connections DISCOMs (if hoardings are lit) Metering, energy use approval 🚫 Enforcement and Penal Provisions * Municipal Fines for: * Unauthorized hoardings * Violation of display norms * Environmental Penalties: * Upto Rs.1 lakh or imprisonment under the EP Act for plastic r ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... ule violations * Seizure and removal of illegal boards by municipal squads ✅ Consent & Permission Workflow (Typical Process) Process Flow Chart A[Advertiser or Agency] --> B[Apply to Municipal Corporation] B --> C[Site & Structural Approval] C --> D[Pay Advertisement Tax/Fee] D --> E[NOC from Relevant Authorities (PWD, Fire, DISCOM)] E --> F[Final Permit Issued] F --> G[Installatio ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... n & Display] 🔎 Conclusion Flex and plastic billboard advertisements are governed by a complex interplay of local municipal laws and national environmental laws. While municipalities handle location and structural approvals, the MoEFCC governs the material standards (i.e., banning low-micron plastic flex and enforcing recycling). Unauthorized display, use of banned plastic, or failure to ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... obtain NOC can lead to fines, removal, and legal action.
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