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Service Tax - Highlights / Catch Notes

Home Highlights May 2016 Year 2016 This

Advertising agency service on commission basis - Model (1) ...

Service Tax

May 11, 2016

Advertising agency service on commission basis - Model (1) Placement of advertisement in traditional media on behalf of the advertiser - Modes (2) Buying and selling of advertisement inventory in non-traditional media, on its own account - In both Models, there is no service tax liability - AAR

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  5. Valuation - inclusion of the fixed cost component - cost received from the advertising agency - slot fee payable to the television channels for telecasting the programme...

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