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Service Tax - Highlights / Catch Notes

Home Highlights May 2017 Year 2017 This

Valuation - the appellants being an advertising agency and a ...

Service Tax

May 2, 2017

Valuation - the appellants being an advertising agency and a pure agent is not liable to pay service tax on amount payable to media companies on behalf of their clients - The commission received by the appellant only would be chargeable to service tax. - AT

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  1. Advertisement agency services - valuation - media cos - applicant is liable to pay service tax on the amount which they have retained with themselves - AT

  2. Taxability - discounts/incentives received by appellant as an advertising agency from the Media - will not be liable for service tax - AT

  3. Advertising agency - amounts received as cash discount and incentives from media - service tax had been rightly imposed on the assessee-appellant besides recovery of...

  4. Advertising Agency Service - Dealers/agents are promoting the business of the applicant and they are not the advertising agency - not taxable - AT

  5. Valuation - inclusion of the fixed cost component - cost received from the advertising agency - slot fee payable to the television channels for telecasting the programme...

  6. Service Tax valuation - reimbursement of expenses - Pure Agent - CHA services - AT

  7. Valuation - inclusion of reimbursement of expenses in assessable value - pure agent services - this amount is not includable in the assessable value for charging service tax - AT

  8. Valuation - inclusion u/s 67 - amount is simply a consideration paid to the print or electronic media, as the case may be, for providing /flashing advertisements...

  9. Levy of service tax - pure agent services or not - implementation of the Information Technology related projects - The appellant was appointed merely as a Nodal Agency...

  10. Advertising Agency Services - demand is on account of volume discount received from these media, write back of the amount in respect of payments not claimed by the...

 

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