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Service Tax - Highlights / Catch Notes

Home Highlights August 2018 Year 2018 This

Advertising Agency Service - renting of hoardings - When the ...

Service Tax

August 21, 2018

Advertising Agency Service - renting of hoardings - When the category of service concerns and involves creativity and even specifically seeks to include “advertising consultant”, it would be too farfetched to bring in renting of hoardings within the scope of such service.

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  1. Advertising Agency Service - Dealers/agents are promoting the business of the applicant and they are not the advertising agency - not taxable - AT

  2. TDS u/s 194C – Putting up a logo on aircraft is also a type of hoarding which is advertising contract or not – The activity is subject to TDS - AT

  3. Payment to sub-contractor – TDS u/s 194C – It is a case of one advertising agency getting work done from the other advertising agency i.e. a sub-contractor -...

  4. Advertising Agency - There was nothing on record to show that the advertising agency which was situated abroad was visualizing, conceptualizing etc of the said...

  5. Classification of services - advertising agency services or not - production of design given by the client on chosen material such as cloth, PVC sheet etc. would not...

  6. Valuation - inclusion of the fixed cost component - cost received from the advertising agency - slot fee payable to the television channels for telecasting the programme...

  7. Classification of service - activity of shooting the programme prepared by the advertising agency - the activity does not fall under the category of advertising agency...

  8. Advertising agency services - the appellant has taken the plea that those payments are made in lieu of renting the property to both the advertising agency companies to...

  9. Advertising agency - amounts received as cash discount and incentives from media - service tax had been rightly imposed on the assessee-appellant besides recovery of...

  10. Taxability - discounts/incentives received by appellant as an advertising agency from the Media - will not be liable for service tax - AT

 

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