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Brand Promotion services - amount payable to players - the prize money was not given by the franchisee, itís rather the money received from BCCI directly for winning and not towards any services - the prize money could never be included in the taxable value - But, however, since there was no service at all, the above question is just academic.

Service Tax
6-5-2019

Brand Promotion services - amount payable to players - the prize money was not given by the franchisee, itís rather the money received from BCCI directly for winning and not towards any services - the prize money could never be included in the taxable value - But, however, since there was no service at all, the above question is just academic.

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