TDS on sponsorship

X X   X X   Extracts   X X   X X

→ Full Text of the Document

X X   X X   Extracts   X X   X X

..... TDS on sponsorship
Query (Issue) Started By: - sanjay gupta Dated:- 3-11-2015 Last Reply Date:- 15-11-2015 Income Tax
Got 1 Reply
Income Tax
Our company paying sponsorship payment to an a .....

X X   X X   Extracts   X X   X X

→ Full Text of the Document

X X   X X   Extracts   X X   X X

..... ssociation. Whether tds is applicable u/s 194C or not? Similarly we are participating in exhibition etc. The payment of participation fee is also liable for tds u/s 194C. pl. clarify. Reply By Ganes .....

X X   X X   Extracts   X X   X X

→ Full Text of the Document

X X   X X   Extracts   X X   X X

..... han Kalyani: The Reply: Sponsorship is an activity which is in the nature of Advertisement and therefore, TDS is required to be deducted under section 194C. Participation fee is not for any service .....

X X   X X   Extracts   X X   X X

→ Full Text of the Document

X X   X X   Extracts   X X   X X

..... to be received. It is just a kind of permission sought to participate in the exhibition and therefore in my view TDS should not be deductible in this case.
Discussion Forum - Knowledge Sharing .....

X X   X X   Extracts   X X   X X

→ Full Text of the Document

X X   X X   Extracts   X X   X X