From 5100+ Stores to Global Playbook: Flashgard’s Bold Bet on On-Demand Device protection eco system

In just four years, what started as a focused venture by retail tech entrepreneur Venkata Rao has rapidly transformed into one of India's largest mobile accessory brand. Today, Flashgard powers over 5100 machines at individually owned mobile phone retail stores and large form retail stores across the country—disrupting how mobile protection is perceived, personalised, and delivered.

Flashgard didn’t just enter the market—it created a new standard. With proprietary software-operated machines capable of cutting protective and lifestyle skins, as well as screen guards for any device size in real time, Flashgard removed the limitations of traditional inventory-based sales. Retailers no longer need to stock thousands of models or size variants. Instead, they can cut on demand, offering instant customisation with minimal capital.

The company’s backbone is built on two core pillars: innovation and scale. Flashgard’s UV-printed 3D skins, and eco-friendly self-healing front protective films are not only technically superior but also enable retailers to offer premium personalisation at accessible price points. It's a business model that empowers local vendors and delights end consumers.

What sets Flashgard apart is not just its technology, but its deep integration with India’s retail landscape. The brand is trusted mobile and electronic retail giants like Poorvika, Bajaj Electronics, Happi Mobiles, Celekt, Vijay Sales, and Croma, while thousands of smaller retail businesses depend on Flashgard’s technology and consumables for daily operations.

“Our mission has always been to provide freedom and agility to the retail ecosystem,” says Venkata Rao, Founder & Managing Director.

“When we realised the limitations and inefficiencies in traditional inventory-based business models, we set out to build a solution that was lean, customizable, and scalable. And that’s how Flashgard was born.” From product innovation to nationwide reach, Flashgard continues to grow not just as a brand, but as a movement modernising mobile protection, helping both retailers and consumers stay ahead in a fast-evolving tech world.

The Flashgard Global Roadmap: Cutting-edge Eco Series and matte-finish protectors 360° full-wrap skins with lifestyle appeal Next-gen cutting machines compatible with global device variants Stronger logistics and partner experience zones “India gave us the scale. Now we’re ready to take this model to the world,” Venkata says with conviction.

“We don’t chase trends—we build the systems that shape them.” (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR PWR

Source: PTI