TMI BlogGST ON BRAND PROMOTIONX X X X Extracts X X X X X X X X Extracts X X X X ..... GST ON BRAND PROMOTION X X X X Extracts X X X X X X X X Extracts X X X X ..... y with sticker of xyz (Brand) and distribute to our customer for increase our sales volume. We booked the expense in our book as a sales promotion and take the ITC, So as per you we are libel for take ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... itc or not please give the advice Mahadev Reply By KASTURI SETHI: The Reply: In my view, ITC is not admissible as it falls under the definition of 'gift' without any contract/agreement. It ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... is hit by Section 17(5)(h) of CGST Act. However, you must read the following circular for future plan or otherwise. Sales Promotion Schemes under GST - Clarification on various doubts C.B.I. & C. C ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... ircular No. 92/11/2019-GST, dated 7-3-2019 Reply By Ganeshan Kalyani: The Reply: Sales promotion may include advertisements, where ITC is allowed. But when an item is given away free then it would c ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... over under section 17 and ITC will be disallowed. X X X X Extracts X X X X X X X X Extracts X X X X
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