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GST ON BRAND PROMOTION, Goods and Services Tax - GST

Issue Id: - 115144
Dated: 3-7-2019
By:- SAJAN KUMAR
GST ON BRAND PROMOTION

  • Contents

We Purchase the Bag , pen and Copy with sticker of xyz (Brand) and distribute to our customer for increase our sales volume. We booked the expense in our book as a sales promotion and take the ITC, So as per you we are libel for take itc or not please give the advice

Mahadev

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Showing Replies 1 to 2 of 2 Records

1 Dated: 3-7-2019
By:- KASTURI SETHI

In my view, ITC is not admissible as it falls under the definition of 'gift' without any contract/agreement. It is hit by Section 17(5)(h) of CGST Act. However, you must read the following circular for future plan or otherwise.

Sales Promotion Schemes under GST - Clarification on various doubts

C.B.I. & C. Circular No. 92/11/2019-GST, dated 7-3-2019


2 Dated: 4-7-2019
By:- Ganeshan Kalyani

Sales promotion may include advertisements, where ITC is allowed. But when an item is given away free then it would cover under section 17 and ITC will be disallowed.


1

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