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Service Tax - Highlights / Catch Notes

Home Highlights May 2017 Year 2017 This

Valuation - the appellants being an advertising agency and a ...

Service Tax

May 2, 2017

Valuation - the appellants being an advertising agency and a pure agent is not liable to pay service tax on amount payable to media companies on behalf of their clients - The commission received by the appellant only would be chargeable to service tax. - AT

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  1. Advertising Agency Service - Dealers/agents are promoting the business of the applicant and they are not the advertising agency - not taxable - AT

  2. Service Tax valuation - reimbursement of expenses - Pure Agent - CHA services - AT

  3. Valuation - inclusion of the fixed cost component - cost received from the advertising agency - slot fee payable to the television channels for telecasting the programme...

  4. Taxability - discounts/incentives received by appellant as an advertising agency from the Media - will not be liable for service tax - AT

  5. Advertisement agency services - valuation - media cos - applicant is liable to pay service tax on the amount which they have retained with themselves - AT

  6. Valuation - inclusion of reimbursement of expenses in assessable value - pure agent services - this amount is not includable in the assessable value for charging service tax - AT

  7. Levy of service tax - pure agent services or not - implementation of the Information Technology related projects - The appellant was appointed merely as a Nodal Agency...

  8. Payment to sub-contractor – TDS u/s 194C – It is a case of one advertising agency getting work done from the other advertising agency i.e. a sub-contractor -...

  9. Classification of service - Pure agent or service provider - The applicant does not satisfy any one of the conditions mentioned in the Rule 33 of CGST Rules, 2017 which...

  10. Advertising Agency - There was nothing on record to show that the advertising agency which was situated abroad was visualizing, conceptualizing etc of the said...

 

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