Deferred Revenue expenditure disallowance - The advertisement ...

Advertisement and sales promotion costs are revenue expenditures, not capital; essential for business operations.

April 29, 2020

Case Laws Income Tax HC

Deferred Revenue expenditure disallowance - The advertisement and sales promotion is the necessity of the business and thus, an integral part of the business activity. Therefore, the expenses incurred on advertisement etc. are not for acquisition of an asset or right of a permanent character, therefore, cannot be said to be a capital expenditure. It is but a revenue expenditure. - HC

View Source

← Previous Next →

Deferred Revenue expenditure disallowance - The advertisement ...

Advertisement and sales promotion costs are revenue expenditures, not capital; essential for business operations.

April 29, 2020

Case Laws Income Tax HC

You may also like:

The key issue relates to the classification of the cost of silt as capital or revenue expenditure. The Assessing Officer (AO) treated it as capital expenditure and...

Sales promotion expenses - expenditure with respect to the gold chains being distributed - expenditure allowed - AT

Bond issue expenses - Capital or revenue in nature - held as revenue expenditure - AT

The ITAT, an Appellate Tribunal, addressed the re-computation of long-term capital gain related to determining the cost of improvement for constructing a concrete bridge...

Capital expenditure or revenue expenditure - the expenditure incurred in regaining this profit company unit is in the nature of a capital expenditure and not the revenue...

Revenue or Capital Expenditure - advertisement expense of Rs.1,36,88,928/- Expenditure are revenue in nature.... - HC

Nature of advertisement expenditure - revenue or capital - public memory is very short and, therefore, the companies have to incur advertisement expenditure year after...

Revenue or capital expenditure - current repairs u/s 31 - overhead expenditure on construction - deductionallowed - AT

Valuation - inclusion of cost of advertisement incurred by the dealers in assessable value - cost of advertisement and sales promotion activity carried out by the...

Revenue expenditure versus capital expenditure - expenditure incurred on ERP Software – allowed as revenue expenditure - AT

ITAT adjudicated expenditure classification for machinery hydraulic system replacement. The tribunal determined that replacement of hydraulic system with electrical...

Disallowance of advertisement expenditure - Merely because the assessee segregated the cost of expenditure in relation to a particular project and later stage claimed as...

Job Work - revenue allege that JRE was not an independent job unit but was a dummy created and nurtured with the single motive that cost of manufacture be reduced by...

Nature of expenses - Litigation expenses - Revenue or capital expenditure - In the present facts, since assessee has no interest in the ownership of the asset but he is...

Media cost for import of software - Capital expenditure or revenue - Software used for duplication and licensing - expenses allowed as revenue expenditure - HC

Quick Updates: