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1983 (8) TMI 124 - ITAT HYDERABAD-BExtract: ....... and large scale retailing. Most advertising teaches the consumer to buy bye-product mark or house name and it keeps reiterating its message in the hope of stopping buyers from defecting to rivals. Trade marks and names have become nothing more nor less than the fundament of most market place competition. 19. The result is, the appeals are allowed.
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